Independent consultant and fractional CMO
B2B marketing strategy that drives growth
I help SMEs and scale-ups get clear on who they serve, why they win and how to reach the right buyers, then turn it into a plan the team can execute. Senior strategic support, without hiring a full-time CMO.
Strong offer, unclear growth?
Most B2B companies I meet don’t lack ideas or activity. They lack a clear strategy that connects the two.
- Your offer is strong, but your message blends in.Prospects can’t tell what makes you different, so they compare you on price.
- Lots of marketing activity, no clear direction.Campaigns, posts and events happen, but nobody can say which ones bring pipeline.
- Sales and marketing tell different stories.Leads get lost between teams, and every deck explains the company differently.
- You need a marketing leader, not a full-time hire yet.You want senior guidance and structure before building a bigger team.
How I can help
Four ways to work together, from a focused project to ongoing leadership.
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Positioning & messaging
Get clear on who you serve, why you win and how to say it, so every page, deck and campaign tells the same story.
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B2B marketing strategy
The right targets, channels, budget and priorities, in a realistic plan built around how your customers buy.
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Go-to-market strategy
Launch a product or enter a new market with marketing, sales and product aligned from day one.
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Fractional CMO
Senior marketing leadership a few days a month, without the cost of a full-time hire.
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How we work together
Every engagement follows the same logic: understand, decide, then make it happen.
Diagnose
I look at your market, customers, competitors and current marketing, and talk to the people who sell and buy your offer.
Decide
Together we make the hard choices: which segments to prioritise, how to position the offer and where to invest.
Deploy
You get a clear plan, messages and priorities your team can run with, and I can stay on to lead execution.
Hi, I’m Manon
I’m an independent B2B marketing strategy consultant based in [your city], France, working with companies in France and abroad, in English and French.
[One or two sentences on your background: years of experience, types of companies, notable results]
My approach is simple: strategy is only useful if your team can execute it. Everything I deliver is concrete, prioritised and built with the people who will use it.
Questions, answered
Frequently asked questions
What does a B2B marketing strategy consultant do?
I help B2B companies decide who to target, how to position their offer and which marketing actions will actually drive pipeline. The result is a clear strategy and a practical plan your team can execute, rather than a list of disconnected tactics.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with you part-time, a set number of days per month. You get strategic leadership, team management and accountability for results without the cost of a full-time executive hire.
Who do you work with?
SMEs and scale-ups selling to other businesses, mostly in tech and services: founders, CEOs and sales or marketing directors who need senior strategic support.
Do you work in English and French?
Yes. I work in both languages, with companies in France and international teams, which makes me a good fit for cross-border launches and multilingual markets.
How does a project start?
With a free discovery call. We talk about your goals and situation, and if there is a fit I send you a short proposal with scope, timeline and price.
Let’s talk about your growth
Tell me where you are and where you want to go. The first call is a free, no-commitment conversation.